| Campaign | Spend | Clicks | Impr. | CTR | CPC |
|---|
| Search | General |
$46.60 | 7 | 193 | 3.63% | $6.66 |
| Search | SBA Loans | Gov Backed |
$42.23 | 20 | 321 | 6.23% | $2.11 |
| Search | Working Capital | High Intent |
$39.75 | 15 | 268 | 5.60% | $2.65 |
| Search | Industry Specific |
$39.69 | 15 | 200 | 7.50% | $2.65 |
Top Keywords by Spend: "business capital loans" ($39.75, 15 clicks, Phrase), "small business funding" ($19.79, 3 clicks, Broad), "how to get a sba loan" ($16.89, 7 clicks, Phrase), "sba 7a loan" ($16.37, 8 clicks, 11.6% CTR), "trucking company financing" ($13.29, 6 clicks, 10.3% CTR).
| Campaign | Spend | Impr. | CTR | Leads | CPL |
|---|
| Leads Campaign | Industry Specific |
$662.55 | 5,546 | 2.02% | 2 | $331.28 |
| ↳ Construction |
$640.80 | |
| ↳ Restaurants |
$10.46 | |
| ↳ Small Businesses |
$11.29 | |
| Leads | General |
$9.47 | 179 | 3.35% | 0 | — |
| ↳ General Leads |
$9.47 | |
Note: The Construction ad set consumed 95% of Industry Specific budget ($640.80 of $662.55). Budget distribution may need rebalancing to give Restaurants and Small Businesses more delivery.
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LinkedIn Ads Performance
| Ad Set | Spend | Impr. | Clicks | CTR | CPC |
|---|
| Ad Set — General |
$120.15 | 3,047 | 80 | 2.63% | $1.50 |
| Ad Set — Small Business |
$54.47 | 1,321 | 37 | 2.80% | $1.47 |
| Ad Set — Construction |
$5.38 | 110 | 1 | 0.91% | $5.38 |
Strong first week. $1.53 average CPC is well below the LinkedIn industry average of $5–8. Small Business ad set showed the highest CTR at 2.80%. Construction ad set just launched and needs more time to optimize.
4 campaigns were built and launched on Reddit Ads during this period. The platform is in its initial ramp-up phase with no recorded spend or delivery yet. Performance data will be included in the next report as campaigns gain traction.
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CRM & Lead Flow (GoHighLevel)
New Contacts
10+
Most recent page of leads
Lead Sources
Website & NIN
Flowing via Zapier integration
Lead Nurture
Active
SMS + Email sequence live
Lead nurture workflow was activated this period: new contacts receive an automated SMS within 2 minutes, followed by a multi-step email and SMS sequence over 10 days. All contacts are tagged and synced to Salesforce via Zapier.
✅
Work Completed This Period
Google Ads
- Created new Google campaign with lead targeting across all general industries
Meta Ads
- Created new Meta campaign with lead targeting for general industries
- Created new ad set in existing industry campaign targeting retail
LinkedIn Ads
- Created LinkedIn campaign with 6 ad sets
Content / Creative
- Revamped all ad content and created new creatives for restaurant and construction verticals
- Revamped all ad content and created new creatives for retail, general, construction, small business, and medical verticals
- Made requested design edits
- Added new content designs into ad sets and campaigns
- Created and scheduled social media posts 3x weekly, sent for client approval
- Designed Meta ad content based on competitor research
CRM / Automations
- Created lead nurture workflow (lead form/new contact → 2 min wait → SMS #1 → 3 days → Email #1 → 5 days → SMS #2 → 2 days → Email #2)
- Updated SMS snippet per client feedback
Website / Setup
- Linked social media accounts to management platform
- Created Bing Ads account (domain verification required)
- Set up Google Tag for conversion tracking
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SEO — Organic Search Rankings
| Keyword | Position | Search Vol. | Traffic % |
|---|
| top reasons landscaping companies need working capital |
1 |
880 | 22.35% |
| top reasons auto repair shops need working capital |
1 |
1,900 | 15.99% |
| how much does purchase order financing cost |
2 |
90 | 0.96% |
| invoice factoring fees and costs for borrowers |
2 |
50 | 0.77% |
| reasons roofing companies might need working capital |
4 |
170 | 0.96% |
| sba construction loan lender compliance 2026 |
4 |
320 | 0.57% |
| industries that need working capital advance |
4 |
110 | 0.38% |
| fast working capital |
5 |
140 | 0.57% |
| dental industry working capital needs |
5 |
90 | 0.38% |
| reasons landscaping companies need working capital |
6 |
110 | 0.38% |
| current sba loan interest rates march 2026 |
7 |
260 | 0.96% |
| current sba loan rates march 2026 |
7 |
210 | 0.57% |
| sba loan interest rates march 2026 |
9 |
210 | 0.38% |
| sba loan rates |
11 |
5,400 | 0.57% |
| current sba loan rates |
13 |
1,600 | 1.15% |
| reasons dental clinics need working capital |
17 |
880 | 0.38% |
Biggest Opportunities:
• "sba loan rates" (position #11, 5,400 monthly searches) — pushing into the top 10 would significantly increase organic traffic
• "current sba loan rates" (position #13, 1,600 monthly searches) — same landing page, similar opportunity
• "reasons dental clinics need working capital" (position #17, 880 monthly searches) — content optimization could move this into page 1
Wins: Ranking #1 for auto repair working capital (1,900/mo) and landscaping working capital (880/mo). These industry-specific pages are driving the majority of organic traffic.
Social media posts were created and scheduled 3x weekly through the management platform, sent to the client for approval before publishing. No Facebook Page or Instagram Account is currently linked to reporting, so post-level analytics are not available in this report. Connecting these accounts will enable full engagement tracking in future updates.
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Reminder: Check if social media posts are scheduled for next week.